Creative Producer / PM
Creative Producer / PM
︎︎︎ Projects: 2017-2021
Client: Instagram
Role: Project Manager
Role: Project Manager
LYRIC REELS︎︎︎ Dec 2020
Lyric Reels is a multi-channel digital campaign promoting Instagram’s new short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom Lyric Reels.
Lyric Reels is a multi-channel digital campaign promoting Instagram’s new short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom Lyric Reels.
Client: Crown Royal
Role: Project Manager
Role: Project Manager
GREEN VELVET︎︎︎ Jan 2021
Crown Royal partnered with Genius on a custom campaign to promote their Green Apple flavored Whiskey. On a custom set, artist Masego performed his song, “Sides of Me” infront of custom animated graphics inspired by Black joy, by artist and animator, blackpowerbarbie.
Crown Royal partnered with Genius on a custom campaign to promote their Green Apple flavored Whiskey. On a custom set, artist Masego performed his song, “Sides of Me” infront of custom animated graphics inspired by Black joy, by artist and animator, blackpowerbarbie.
Client:Sundial Brands
Role: Project Manager
emerge haircare
Role: Project Manager
emerge haircare
GENIUS SPOTLIGHT: UMI ︎︎︎ Oct 2020
Genius Spotlight is an editorial profile and creative photoshoot with emerging musical artist, UMI.
Genius Spotlight is an editorial profile and creative photoshoot with emerging musical artist, UMI.
Client: Boost Mobile
Role: Producer, Experiential
Role: Producer, Experiential
GENIUS IQ/BBQ︎︎︎ Sept 2017—Sept 2019
Genius IQ/BBQ is Genius’ tentpole end-of-summer concert event. The events featured live performances immersive co-branded installations, photo moments, and food and drink.
Genius IQ/BBQ is Genius’ tentpole end-of-summer concert event. The events featured live performances immersive co-branded installations, photo moments, and food and drink.
Client: Acura
Role: Producer, Experiential
Role: Producer, Experiential
PRECISION CRAFTED PERFORMANCES︎︎︎ Sept 2019—Mar 2020
Acura x Genius: Precision Crafted Performances was a multi-city concert event and integrated campaign to showcase Acura’s 2020 MDX and RDX models. The custom activations occurred in NYC, LA, MIA and ATL, and each featured 2x live emerging performances, 200-400 person guestlist, custom photo moments, and recap videos.
Acura x Genius: Precision Crafted Performances was a multi-city concert event and integrated campaign to showcase Acura’s 2020 MDX and RDX models. The custom activations occurred in NYC, LA, MIA and ATL, and each featured 2x live emerging performances, 200-400 person guestlist, custom photo moments, and recap videos.
Client: Google Chromebook
Project Manager
Project Manager
GLOBAL MIXTAPE︎︎︎ July 2021
As part of Genius’ Global Mixtape initiative, Google Chromebook sponsored a multi-platform campaign which included booking for their video series The Adulthood, an editorial profile of emerging international artist, and custom Instagram story covering the rise of global genres in music.
As part of Genius’ Global Mixtape initiative, Google Chromebook sponsored a multi-platform campaign which included booking for their video series The Adulthood, an editorial profile of emerging international artist, and custom Instagram story covering the rise of global genres in music.
Client: Dropbox
Role—Producer, Experiential
Role—Producer, Experiential
LYRICS TO LIFE︎︎︎ March 2018
Lyrics to Life is an immersive exhibit created for Dropbox to promote their collaborative work tool, Paper. Visual artists interpreted iconic lyrics into large-scale art installations for a 4-day public exhibition.
Lyrics to Life is an immersive exhibit created for Dropbox to promote their collaborative work tool, Paper. Visual artists interpreted iconic lyrics into large-scale art installations for a 4-day public exhibition.
Hands On
CREATIVE PRODUCTION: ACORN BAKERY︎︎︎ Oct 2021
Prop styling, creative consulting, and collateral creation for Acorn Bakery on Whidbey Island, WA.
Prop styling, creative consulting, and collateral creation for Acorn Bakery on Whidbey Island, WA.
INFO + CONTACT
Hello!
I am a creative producer and project manager working at creative and brand agency, Frank. For over 5 years I worked at music media company, Genius. As a Senior Integrated Producer I oversaw the execution of co-branded campaigns across Genius’ channels, which included video, tech, design, content, and photo elements. Previously, I produced sponsored activations and conceptualized interesting objects and environments on Genius’ experiential team—where I was a founding member.
I’ve produced work in partnership with brands like Instagram, Acura, Crown Royal, Dropbox and others, and approach each project with a committment to process, creative authenticity, and cohesion.