Mary Hall









Sundial emerge—Genius Spotlight: UMI
Role: Project Manager—2020


“Genius Spotlight” is an editorial profile and photoshoot with emerging musical artist, UMI. The profile covered UMI’s creative process, professional journey, and beauty routine. The profile was presented by Sundial emerge, a haircare line for women with textured hair.

The campaign included, talent management, editorial interview and profile on Genius.com, remote photoshoot, and social promotion.



Creative: Natalie Campbell + Jocelyn Woods
Photographer: Nailah Howze
Stylist: Mindy Le Brock
Hair: Fesa Nu
Makeup: Alana Schober