A Pup Above 
E-commerce, Photo, Web Design

Creative production for hero imagery and new product imagery for A Pup Above. The images were captured in an idyllic “Dog World” that utilized A Pup Above’s brand colors and referenced the garden of vegetables in the new dry food line. 

︎ Agency: Frank Collective
︎ Photographer: Andrea D’Agosto
︎ Props: Felicia Rein

Crown Royal 
Integrated, Video, Digital

Crown Royal partnered with Genius on a custom campaign to promote their Green Apple flavored whiskey. On a themed set, artist Masego performed his song, “Sides of Me” infront of custom animated graphics inspired by Black joy, by artist and animator, blackpowerbarbie.

As Senior Integrated producer, I oversaw talent sourcing and logistics, integrated timeline and deliverables including video, design, social and editorial, and a strategic launch. 

︎ Social Video: Genius.com

Monster Summer Sessions 
Integrated, Video, Digital

Monster Energy tapped Genius to connect with 3x emerging artist for live performance videos, and a custom playlist for their Summer Sessions Program.

As Senior Integrated producer, I oversaw talent sourcing and coordination, pre and post production oversight, and a coordinated social launch. 

Ciroc Summer Sounds
Integrated, Video, Digital

“Summer Sounds” was a digital campaign to promote CIROC’s Summer Citrus Vodka. In 6x short form social videos, BIA, Princess Nokia and Foushee broke down one of their lyrics and shared how summer impacts their creative process.

As Senior Integrated Producer, I oversaw the remote video shoots and production of a curated playlist and promotional push across Instagram stories, and editorial coverage.

Instagram x Genius  “Lyric Reels” 
Digital, Video, Tech, Social, Integrated

︎ Microsite: genius.com/lyric-reels/
︎ Press: Adweek, Forbes
︎ Announcement: Genius.com

Lyric Reels is a multi-channel digital campaign promoting Instagram’s short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom “Lyric Reels”. 

As Senior Integrated Producer, I oversaw the production across video, design, tech, social, and press, and managed a strategic launch including a custom microsite, integration on the Genius.com song page, and promotion across Genius’ and talent’s social channels.

Mary Rose Hall
© 2017—2023