Upwork “This is How” Animated Series
Creative Project Manager
2023—2024
︎Awards—One Show Merit Award 2024, B2B Awards—Bronze: Employer Branding
︎Channel
Creative Project Manager for animated Youtube series “This is How... where real Upwork freelancers share their advice on topics like how to create a strong Upwork profile to win jobs and how to set your rates and manage your books to be profitable.
The series, meant to target SEO views, is the most viewed series on the channel.
︎Channel
Creative Project Manager for animated Youtube series “This is How... where real Upwork freelancers share their advice on topics like how to create a strong Upwork profile to win jobs and how to set your rates and manage your books to be profitable.
The series, meant to target SEO views, is the most viewed series on the channel.
Upwork “Year End” Campaign
Creative Project Manager
2023
︎Integrated
Creative Project Manager for “Year End” campaign. A non-denominational campaign to give “the gift of Upwork” to those in need for extra help or extra work at the end of the year.
This Integrated campaign design and messaging was live across organic and paid social platforms, a custom microsite driving growth to the Upwork platform.
Creative Project Manager for “Year End” campaign. A non-denominational campaign to give “the gift of Upwork” to those in need for extra help or extra work at the end of the year.
This Integrated campaign design and messaging was live across organic and paid social platforms, a custom microsite driving growth to the Upwork platform.
Upwork Direct Response TV
Creative Project Manager
July 2023
Creative Project Manager for Upwork’s first venture in Direct Response TV.
Program included 16x videos and cutdowns, a custom microsite, and radio.
Production: Team Win
Program included 16x videos and cutdowns, a custom microsite, and radio.
Production: Team Win
A Pup Above / Frank
Creative Producer: Web / Photo
06—2022
Creative production for hero imagery and new product imagery for A Pup Above. The images were captured in an idyllic “Dog World” that utilized A Pup Above’s brand colors and referenced the garden of vegetables in the new dry food line.
︎ Agency: Frank Collective
︎ Photographer: Andrea D’Agosto
︎ Props: Felicia Rein
︎ Agency: Frank Collective
︎ Photographer: Andrea D’Agosto
︎ Props: Felicia Rein
Genius x Instagram
Integrated Producer
12—08—2020
︎ Microsite: genius.com/lyric-reels/
︎ Press: Adweek, Forbes
︎ Announcement: Genius.com
Lyric Reels is a multi-channel digital campaign promoting Instagram’s short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom “Lyric Reels”.
As Senior Integrated Producer, I oversaw the production across video, design, tech, social, and press, and managed a strategic launch including a custom microsite, integration on the Genius.com song page, and promotion across Genius’ and talent’s social channels.
︎ Press: Adweek, Forbes
︎ Announcement: Genius.com
Lyric Reels is a multi-channel digital campaign promoting Instagram’s short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom “Lyric Reels”.
As Senior Integrated Producer, I oversaw the production across video, design, tech, social, and press, and managed a strategic launch including a custom microsite, integration on the Genius.com song page, and promotion across Genius’ and talent’s social channels.