Genius x Instagram
Integrated Producer

︎ Microsite:
︎ Press: Adweek, Forbes
︎ Announcement:

Lyric Reels is a multi-channel digital campaign promoting Instagram’s short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom “Lyric Reels”. 

As Senior Integrated Producer, I oversaw the production across video, design, tech, social, and press, and managed a strategic launch including a custom microsite, integration on the song page, and promotion across Genius’ and talent’s social channels.