Mary Rose Hall*°



Instagram x Genius  “Lyric Reels” 
Digital Production, Video, Tech Build
12—08—2020 

︎ Microsite: genius.com/lyric-reels/
︎ Press: Adweek, Forbes
︎ Announcement: Genius.com

Lyric Reels is a multi-channel digital campaign promoting Instagram’s short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom “Lyric Reels”. 

As Senior Integrated Producer, I oversaw the production across video, design, tech, social, and press, and managed a strategic launch including a custom microsite, integration on the Genius.com song page, and promotion across Genius’ and talent’s social channels.