Mary Rose Hall

Creative Producer, Project Manager

Mary Rose Hall

Instagram x Genius “Lyric Reels”  

Press—Adweek, Forbes
Microsite—Lyric Reels

Lyric Reels is a multi-channel digital campaign promoting Instagram’s new short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom “Lyric Reels”.

The campaign across video, design, tech, social, and press departments, and managed a strategic launch through a custom microsite, custom tech integration on the song page, and promotion across Genius’ and talent’s social channels.