Mary Rose Hall


Creative Producer, Project Manager



Mary Rose Hall








Instagram x Genius “Lyric Reels”  


Press—Adweek, Forbes
Microsite—Lyric Reels
Social—Talent

Lyric Reels is a multi-channel digital campaign promoting Instagram’s new short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom “Lyric Reels”.

The campaign across video, design, tech, social, and press departments, and managed a strategic launch through a custom microsite, custom tech integration on the Genius.com song page, and promotion across Genius’ and talent’s social channels.






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