Mary Rose Hall

Creative Producer, Project Manager

Mary Rose Hall

Crown Royal “Green Velvet” x Genius
Role: Producer/PM—January 2021

Crown Royal partnered with Genius on a custom campaign to promote their Green Apple flavored Whiskey. On a custom set, artist Masego performed his song, “Sides of Me” infront of custom animated graphics inspired by Black joy, by artist and animator, blackpowerbarbie. 

The campaign included a performance video, custom animated visuals, social BTS video, editorial announcement article and coordinated social promotion across Genius’ platforms.