Creative Producer / PM

︎︎︎ Projects: 2017-2021

Client: Instagram
Role: Project Manager

LYRIC REELS︎︎︎ Dec 2020

Lyric Reels is a multi-channel digital campaign promoting Instagram’s new short-form video feature, Reels. The campaign featured A-list talent, Megan Thee Stallion, Big Sean, Tate McRae, 24kGoldn, and H.E.R. breaking down three of their popular lyrics in custom Lyric Reels.

Client: Crown Royal
Role: Project Manager

GREEN VELVET︎︎︎ Jan 2021

Crown Royal partnered with Genius on a custom campaign to promote their Green Apple flavored Whiskey. On a custom set, artist Masego performed his song, “Sides of Me” infront of custom animated graphics inspired by Black joy, by artist and animator, blackpowerbarbie.

Client:Sundial Brands
Role: Project Manager

emerge haircare

GENIUS SPOTLIGHT: UMI ︎︎︎ Oct 2020

Genius Spotlight is an editorial profile and creative photoshoot with emerging musical artist, UMI.

Client: Boost Mobile
Role: Producer, Experiential

GENIUS IQ/BBQ︎︎︎ Sept 2017—Sept 2019

Genius IQ/BBQ is Genius’ tentpole end-of-summer concert event. The events featured live performances immersive co-branded installations, photo moments, and food and drink.

Client: Acura
Role: Producer, Experiential

PRECISION CRAFTED PERFORMANCES︎︎︎ Sept 2019—Mar 2020

Acura x Genius: Precision Crafted Performances was a multi-city concert event and integrated campaign to showcase Acura’s 2020 MDX and RDX models. The custom activations occurred in NYC, LA, MIA and ATL, and each featured 2x live emerging performances, 200-400 person guestlist, custom photo moments, and recap videos.

Client: Google Chromebook
Project Manager

GLOBAL MIXTAPE︎︎︎ July 2021

As part of Genius’ Global Mixtape initiative, Google Chromebook sponsored a multi-platform campaign which included booking for their video series The Adulthood, an editorial profile of emerging international artist, and custom Instagram story covering the rise of global genres in music.

Client: Dropbox
Role—Producer, Experiential

LYRICS TO LIFE︎︎︎ March 2018

Lyrics to Life is an immersive exhibit created for Dropbox to promote their collaborative work tool, Paper. Visual artists interpreted iconic lyrics into large-scale art installations for a 4-day public exhibition.

Hands On

SET DESIGN︎︎︎ 2017—2020
Set design, set dressing and experience design projects

CREATIVE PRODUCTION: ACORN BAKERY︎︎︎ Oct 2021
Prop styling, creative consulting, and collateral creation for Acorn Bakery on Whidbey Island, WA.

INFO + CONTACT

︎︎︎ Email
︎︎︎ Instagram
︎︎︎ Linkedin
︎︎︎ Art

Hello!

I am a creative producer and project manager working at creative and brand agency, Frank. For over 5 years I worked at music media company, Genius. As a Senior Integrated Producer I oversaw the execution of co-branded campaigns across Genius’ channels, which included video, tech, design, content, and photo elements. Previously, I produced sponsored activations and conceptualized interesting objects and environments on Genius’ experiential team—where I was a founding member.

I’ve produced work in partnership with brands like Instagram, Acura, Crown Royal, Dropbox and others, and approach each project with a committment to process, creative authenticity, and cohesion.

Mary Hall

Mary Hall