Crown Royal partnered with Genius on a custom campaign to promote their Green Apple flavored whiskey. On a themed set, artist Masego performed his song, “Sides of Me” infront of custom animated graphics inspired by Black joy, by artist and animator, blackpowerbarbie.

As Senior Integrated producer, I oversaw talent sourcing and logistics, integrated timeline and deliverables including video, design, social and editorial, and a strategic launch. 

︎ Social Video: Genius.com